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The reason that John Cena has been appearing on the Today Show so often is because of NBC Universal’s attempt to change the image of pro wrestling. WWE programming is the highest rated shows on the network. Starting in 2016, the network will have five of its 21 weekly prime time hours as WWE programming.
For the network, a better image of WWE means more sponsors will be willing to pay for advertising time slots on the network during the WWE programs. Speaking of Cena, he is expected to get more offers from Hollywood following his latest movies. Source: WrestlingObserver.com
The post The Reason That John Cena Has Been Appearing On NBC’s Today Show So Often appeared first on Wrestling-Edge.
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